The squadron is now a fashionable brand under which clothes are released for progressive and exquisite ladies. The image of solid respectable ladies dressed in the squadron remained in the past. Escada in Moscow is able to offer to dress in them to those who are keeping up with the times, those who are trying to conduct experiments with style in new collections are not afraid to look into the future and prefers the creative.
Damiano Biella, who holds the position of the new chief designer of the company of the ESCADE, took a direction to expand the circle of consumers of the squadron of goods, relying young women who lead an active lifestyle that has a desire to look sexually, in accordance with the style and exquisitely. At the same time, the updating of the concept of the squadron in Moscow will absolutely not denote the perfect ignoring of the principles of the brand adopted according to tradition: the presence of luxury and brilliance of materials, sophistication in the cut, elegance in lines. It’s just that now in the collections of the squadron in Moscow you can find both models of the classic type and more brave, styles for young people. The latest models of the squadron in Moscow are distinguished by bright expressiveness, frankness and traits of sexuality. Frankness in cuts, courage in the neckline and energy of styles are the main priorities of new models that are designed for young Moscow fashionistas. However, this does not mean that the company has forgotten its former fans, among a significant number of shelves in branded boutiques, quite charming new products were also prepared for them, which can deliver a pleasant surprise.
Not paying attention to the availability of a new direction in its activities, the squadron in Moscow has retained loyalty to its principle in work – each product of the fashion brand, starting with sports sneakers and ending with underwear, simply have an abundance of rhinestones. The products of the enterprise from competitors are distinguished by the presence of this particular zest in the products.
